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Workshop

Workshop

We will assist you in solving practical issues directly related to your own work!

We plan various "workshops" to connect knowledge to practical skills and generate new insights and ideas. We encourage the activation of thinking from multifaceted and objective perspectives, assisting participants with practical problem-solving directly related to their own work. We also accept program development tailored to individual color challenges of our clients. Please feel free to consult with us. 【Examples of Workshop Events】 ■ "Color and Materials" - A Creators' Session to Color the Future DIC COLORIAL PROJECT 2018 Workshop-style seminar with popular creators *For more details, please refer to the related links or feel free to contact us.

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Tips for mastering color imagery as a design expression.

Tips for mastering color imagery as a design expression.

When utilizing color imagery in various business situations, it is important to consider the relationship with the marketing elements surrounding color!

Colors are utilized in various situations, from corporate image creation to product planning and promotion. Among the diverse applications, one that is highly emphasized is the emotional information transmission effect of colors (image communication). While communication methods such as text and words require linguistic ability, colors can convey some form of image to "everyone" simply by being seen. Since our establishment in 2000, we have been engaged in consulting, marketing, design, and promotion activities across various industries. As maturity progresses in various fields, differentiation from competitors has become a significant challenge. We propose solutions to address such challenges through the use of colors. [Some Roles of Color] - Business Strategy: Roles that appeal to corporate image, represented by CI colors. - Product Planning: Roles that express the attractiveness of product strategies, such as product colors and color line-ups. - Product Design: Roles as important elements of specific expression in design, including color and "texture, shape, material, etc." *For more details, please feel free to contact us.

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Corporate branding

Corporate branding

We support the maximization of corporate value from awareness to empathy.

We will utilize DIC Corporation's branding expertise to propose ways to present and communicate your company, focusing on color.

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Asia Color Trend Book: The Expansion of Diversity in Asia

Asia Color Trend Book: The Expansion of Diversity in Asia

Designs that can be chosen according to individual preferences regardless of gender, fashion that does not discriminate based on the presence or absence of disabilities, and many innovative initiatives in various industries!

Diversity in terms of gender, age, the presence or absence of disabilities, majority and minority, and values exists in various forms. Diverse values that were once not recognized in Asia are now becoming visible, and there is a noticeable expansion in the ways they can be interpreted. The interpretation of diversity encompasses not only the socially constructed rules of what is considered "normal" and the outward symbols recognized by others, but also values rooted in the cultures and uniqueness of each country, as well as individual experiences. This suggests a new direction for society. In the "Asia Color Trend Book 2024-25," through six themes, we focus on the reconstruction of Asian identity and the major trends of sustainability, the overlap of virtual and real experiences, and the desire for connection arising from the backlash against virtual interactions that became familiar during the COVID-19 pandemic. We propose various creative inspirations that engage the human spirit and expand sensory experiences. [Topics on the Expansion of Diversity in Asia] ■ Diversity of values that touch the five senses and emotions ■ Free choices that redefine fixed notions *For more details, please feel free to contact us.

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